Choosing Safer Beauty and Skincare Products

Choosing Safer Beauty and Skincare Products

We're continuing our spotlight series on some of the certifications held by our brands with a closer look at CertClean and what it means for our brands and customers.

CertClean is North America's trusted independent certification program for safer skincare, beauty, and personal care products. Designed to help consumers make more informed choices, CertClean screens products against a comprehensive list of ingredients linked to potential health concerns, including carcinogens, hormone disruptors, and other potentially harmful chemicals.

In an industry where terms like "natural," "green," and "clean" often lack standardized regulation, CertClean provides a science-based benchmark for product safety. Its certification is built on several key pillars:

Rigorous Ingredient Screening

CertClean prohibits more than 1,400 ingredients that may pose risks to human health. This includes commonly scrutinized substances such as parabens, sodium lauryl sulfate (SLS), and undisclosed ingredients that can be hidden under broad terms like "fragrance."

Consumer Confidence

Products displaying the CertClean certification mark have undergone a thorough review process and meet strict health-focused standards. The certification gives shoppers an added layer of assurance when selecting cosmetics, skincare, and body care products.

Clean Beauty Awards

Each year, CertClean hosts the Clean Beauty Awards, recognizing high-performing products that combine safety with effectiveness. Winners are evaluated by a panel of independent judges, highlighting brands that excel in both product quality and real-world performance.

For consumers looking for safer cosmetic and personal care options, CertClean is a valuable resource and trusted guide in navigating the evolving clean beauty landscape.

To learn more about CertClean and how they're helping people make healthier, more informed choices, visit certclean.com.

Looking for CertClean-certified skincare that's also vegan and cruelty free? Click Veriphy Skincare and Ioka Skin+Science—two amazing vegan and cruelty free brands available on The Ethical Shopper whose products are all or almost all CertClean certified. 

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