All companies whose products are sold on The Ethical Shopper are 100% vegan and cruelty free. This means that none of their products or brands contain anything that is derived from an animal, insect, bird, or fish. It also means that none of their products or brands are tested on any animal (except voluntary humans), insect, bird or fish.

Some animal-based ingredients typically found in beauty, personal care, or home care products that do not meet our definition of "vegan" and that are not found in the products we sell are listed below. Instead, the products we sell use plant-based alternatives. These plant-based alternatives provide the same benefits without harming any animal, insect, bird, or fish.