The Ethical Shopper

Our Mission

The Ethical Shopper partners with our customers and vendors to create a kinder and more compassionate world for all living creatures. This is achieved by making it easy for people to purchase beauty, personal care, and home care products from companies that are 100% vegan and cruelty free by ensuring that the companies whose products we make available on The Ethical Shopper website have made the commitment that they meet this standard. We do this for the love of all living creatures and the planet.

OUR STORY

How It Started

The Ethical Shopper website was conceived shortly after Lisa, our Founder, became vegan and purged her home of products that weren’t 100% vegan and cruelty free. She not only wanted all the products she used to meet this standard, she also wanted the brands— and their parent companies— to as well. As she researched her purchases, she realized that there was no one place she could go to buy products that accomplished that goal so she decided that she should make finding these products easier for everyone by creating a website that would.

MORE ABOUT US

OUR COMMITMENT

Vegan & Cruelty Free

All companies featured on The Ethical Shopper are vegan in that they state that their manufacturing processes and the ingredients in their products do not in any way utilize animal, insect, bird, or fish products or by-products. They also state that they are cruelty free in that none of the ingredients in their products and none of their final products are tested on animals. We believe that we uphold the strictest definitions of vegan and cruelty free for the love of all living creatures.

LEARN MORE

OUR PLANET

Sustainability

Sustainability is essential for the well-being of the planet so product pages on The Ethical Shopper website contain each product manufacturer’s sustainability statement when available.

Brand, Ingredient, and Certification Filter

The Ethical Shopper website has a brand and ingredient filter. The filter lets customers easily screen products for their favorite brands and exclude products that contain certain listed ingredients that they don’t want in products. The same filter can be used to screen for products that are organic, are certified organic, and are not just vegan and cruelty free but also certified vegan and cruelty free by 3rd parties.